SuperVia Takes Advantage of the World Cup Atmosphere to Launch a Get-along Campaign on the Urban Trains of Rio

By utilizing football catchphrases and with the presence of the VAR [Video Assistant Referee], the rail operator is determined to heighten passenger awareness regarding safe conduct, thereby securing a "victory" for both passengers and staff. Inspired by the upcoming Qatar World Cup, SuperVia, the urban rail transport concessionaire in Rio de Janeiro, has embarked on an educational campaign promoting commuting and safety aboard trains.